Just What Is It That Makes Today's Education So Different, So Appealing?
Hamilton's image drew on sophisticated--yet highly contingent--realms of knowledge. His audience knew that the Ford emblem belonged on cars, not lampshades; that Young Romance was a comic book cover, not an artwork suitable for enlargement or framing; and that the display of these things in this fashion was a deliberate artistic malapropism. Hamilton's viewers understood that the Tootsie Roll Pop and the comment "ordinary cleaners reach only this far" slyly evoked Freudian psychology. They lived with an accelerating technology that put television in their living rooms and made The Jazz Singer of 1927, on the movie marquee outside, already an anachronism. These accretive subject matters coexisted in the image without direct or sequential relationship--Hamilton himself called his composition "tabular"--yet their juxtaposition revealed them as interconnected strands of a larger semiotic web. (16)

Among the first images that Hamilton attached to the Armstrong advertisement was the view of the Earth – not from a satellite, as the image might suggest, but from an aerial camera that exaggerated the Earth’s curvature: thepicture comprises many photographs taken from a height of

The question posted has several hidden aspects to it : the Just What collage was designed by John McHale who also provided the iconic image for the collage and he intended that the portrait on the wall had a dual reference: one to the original source of the image and another to a surrogatte image of a Scots person linking it conceptually both to the collage and to the ICA. signed John McHale son of the Father of Pop

The Pop trend rebuffed elitist approach to art and treated kitschy, bland elements like beer cans, comic strips, and other paraphernalia as exponents of art. The use of such low subject matter and its uncritical treatment caused horror in the art fraternity. It took critics by surprise.
“We are accustomed to understand art to be only what we hear and see in theaters, concerts, and exhibitions, together with buildings, statues, poems, novels. . . All human life is filled with works of art of every kind - from cradlesong, jest, mimicry; the ornamentation of houses, dress, and utensils, up to church services, buildings, monuments, and triumphal processions. It is all artistic activity.” Tolstoy’s view on art became the prophecy for Pop artists and the movement gained momentum. Taking a leap from abstract expressionism, the artists carried on their new found love for Pop or Popular Art. They drew inspiration from commercial culture to create something different, something new and appealing. Asserting that art was for all and considering minimalism as quintessential, Pop art became immensely influential and came to be known as the major art movement of twentieth century.

The painting features the interiors of artist Mc Hale’s home, where a body builder holds a big lollypop on which the word ‘Pop’ is written. At a side on a sofa, is a nude posing for. The other elements in the collage are a comic book strip, a ham tine, newspaper and a tape recorder, a vacuum cleaner, television set and a moonlike image on the roof. Windows of this room seem to be open, giving a peek of a cinema hall. The modern city life depicts the essence of Pop Art. Images from newspapers, magazines and catalogues form the image of contemporary life.
Interpretations of this piece of art are many. However, by and large, the collage seems to represent then new ideas of communication that the artists used. The subject has been reworked many a times by Hamilton, including a 1992 version where a female body builder replaces the muscle man.
It negated high art system of Europe and abstract expressionism, finding the latter too pretentious and unnecessary; instead involved glamour, and endorsed neon lights! Being mass produced, Pop art was low-cost and replaceable. It was for this movement, materials of daily life into art – comics, television, magazines and in short popular culture were viewed differently ironically and in a humourous way. Pop Art coincided with the youth and pop music phenomenon of the 1950s and '60s, and became synonymous to fashion and metropolitan culture of London and NY.